HOMEOWNERS INSURANCE LEAD GENERATION

The right address.
Your next conversation.

Find homeowners. Generate estimates through your QuoteRush connection. Send personalized mail and follow the response—all from one workspace.

Your agency. Your carriers. Your next opportunity.

A clearer view of your next campaignTHE LAZARUS WORKSPACE
Actual Lazarus interface. Sample data.Built around the way agencies work.

ONE CONNECTED
LEAD GENERATION WORKFLOW

  1. 01Find
  2. 02Quote
  3. 03Mail
  4. 04Connect
  5. 05Follow up

FROM SEARCH TO FOLLOW-UP

A powerful workflow.
A clear next step.

Bring property research, carrier estimates, personalized mail, and homeowner response together. See exactly how the pieces connect.

01 / PROPERTY SEARCH

Start with the homes
that fit your agency.

Search by ZIP code and property details. Build a focused audience for your next campaign, with the information you need in one place.

  • Focus on your target neighborhoods
  • Filter by the property characteristics that matter
  • Select the homes you want to reach
YOUR CAMPAIGN STARTS HERE

Actual product screen · Sample data · Select to try it

A PHYSICAL INTRODUCTION. A DIGITAL NEXT STEP.

A letter they
can act on.

Put a personalized estimate in their hands. Give them a simple path to respond.

Include a personalized QR code so recipients can visit the AssurePath portal, review their estimate, and share information with your agency.

01Your agency’s branded letter02Their personal estimate03A guided path to get in touch
View the homeowner walkthrough
IN THEIR MAILBOX
ON THEIR PHONE

Actual letter rendering and portal. Illustrative estimates.

VISIBILITY BEYOND THE MAILBOX

See the activity.
Know where to follow up.

Keep mailing outcomes and homeowner engagement in view. Make the next conversation an informed one.

Know what went out.

Review mailing outcomes and campaign activity in one workspace.

See who engaged.

Track portal opens, application progress, and information homeowners submit.

Keep your team connected.

Use agent notifications and optional AgencyZoom sync to support your follow-up.

Actual Lazarus interface with sample data. Mailing outcomes are not sales conversion rates.

BUILT AROUND YOUR AGENCY

Your tools. Your brand.
Your agency.

Connect your agency’s quoting account, prepare your letter, and bring your next mailing together.

01

Make it yours.

Sign in with your existing account or invitation. Add your agency’s information and the agent who will receive your leads.

AGENCY & AGENT DETAILS
02

Connect your quoting.

Add your agency’s QuoteRush credentials and select the carriers for your mailing workflow.

QUOTERUSH REQUIRED
03

Prepare your first mailing.

Choose a template, review your branding, and fund your mailing balance. Then build and review your campaign.

TEMPLATE & MAILING BALANCE

Bring AgencyZoom along.Optional

Connect your CRM to sync mailed prospects and quote information. Set it up now, or come back when you’re ready.

Your workflow. Your choice.

A FEW THINGS TO KNOW

Before your
first campaign.

A few answers to help you get started.

What do I need to get started?

An existing account or invitation, your agency information, and your agency’s QuoteRush credentials. Before sending mail, configure your agent, carriers, template, and mailing balance.

What does Lazarus actually send?

Personalized physical letters with insurance estimates and your agency’s branding. Add a recipient-specific QR code to connect your letter to an online portal where the homeowner can review information and respond.

Is AgencyZoom required?

No. AgencyZoom is an optional CRM integration. You can use Lazarus for your mailing workflow and connect it later.

Are the insurance estimates final quotes?

Estimates are based on the property information, carrier responses, and quoting settings available at the time. Final pricing and coverage are subject to verification and carrier underwriting.

Do subscription fees pay for my mailings?

Subscriptions and mailing funds are separate. Member agencies fund a prepaid mailing balance and review the campaign price before submitting. QuoteRush charges are separate and billed under your agency’s own agreement.

TURN THE NEXT ADDRESS INTO A NEW POSSIBILITY

Make your next
introduction count.

From the homes you find to the people you hear from.
Bring your next campaign together with Lazarus.

Built for insurance agencies. Connected to your QuoteRush account.